BIG MARKETING FOR SMALL BUSINESS
Simply put, I support small businesses with the marketing tasks you’d love to get done, but never seem to have the time or energy for.
From updating your website and designing flyers to writing copy and managing social media, I make sure your marketing actually works for your business.
Not sure where to start? I’ll help you identify the right marketing activities that fit both your goals and your budget. And I promise, you won’t end up with a 40 page marketing strategy, you’ll never look at again (unless that’s exactly what you want!)
Marketing strategy
Not sure what marketing you should be doing? I’ll tell you exactly what you need to do to get the results you want.
Copywriting
What you say is just as important as what you do. Whether it’s blogs or copy for a website, I’ll make sure you focus on the things that people really care about.
Social media
Social media is great but it takes time to get right. I’ll work with you to make sure you do, each and every time.
Marketing cover
Need someone to cover a marketing role?
I’ll provide experienced, hands-on, flexible support to minimise any unnecessary disruption.
Training
Knowing what you should be doing is often half the battle. I’ll tell you the tricks of the trade so you have the chance to be in control.
Photography
A great photograph is worth a thousand words. I’ll capture the moment that says it all.
Helping small business get marketing right
“Kathryn has worked with Furner Communications for over 10 years, primarily as a digital marketing expert.
She helps across a wide range of areas including social media management, data analysis, website management and running training workshops.
Kathryn is one of those people who just gets on with stuff and has a broad enough skill set that she can turn her hand to anything – a definite plus for a busy agency. She’s diplomatic yet direct, creative yet pragmatic and totally trustworthy when it comes to handling sensitive material.
Whether she’s running communications and social media training courses, managing the Twitter account for the 5-year DRILL programme or facilitating at monthly Health Foundation panel meetings, I know my company is in safe hands.
She is definitely my go-to person, if I’m looking for marketing support, and I wouldn’t hesitate to recommend her to anyone sensible enough to hire her.”
Ben Furner, Furner Communications
“Kathryn has worked with Furner Communications for over 10 years, primarily as a digital marketing expert.
She helps across a wide range of areas including social media management, data analysis, website management and running training workshops.
Kathryn is one of those people who just gets on with stuff and has a broad enough skill set that she can turn her hand to anything – a definite plus for a busy agency. She’s diplomatic yet direct, creative yet pragmatic and totally trustworthy when it comes to handling sensitive material.
Whether she’s running communications and social media training courses, managing the Twitter account for the 5-year DRILL programme or facilitating at monthly Health Foundation panel meetings, I know my company is in safe hands.
She is definitely my go-to person, if I’m looking for marketing support, and I wouldn’t hesitate to recommend her to anyone sensible enough to hire her.”
Ben Furner, Furner Communications
“I was first introduced to Kathryn back in 2016. She has been an invaluable resource for my business.
I couldn’t see how an accountant could produce an interesting monthly blog as it is often such a dry subject, however Kathryn has an amazing way with words and manages to get a message across in an easy to read and interesting manner.
In the beginning, she sat down with me to understand who I am and what types of message I wanted to put out to clients and prospective clients. She really seems to understand me and be on the same wavelength as me.
Kathryn has become an invaluable addition to my business.”
Marina Legge, Chimes Accountancy Services
“I was first introduced to Kathryn back in 2016. She has been an invaluable resource for my business.
I couldn’t see how an accountant could produce an interesting monthly blog as it is often such a dry subject, however Kathryn has an amazing way with words and manages to get a message across in an easy to read and interesting manner.
In the beginning, she sat down with me to understand who I am and what types of message I wanted to put out to clients and prospective clients. She really seems to understand me and be on the same wavelength as me.
Kathryn has become an invaluable addition to my business.”
Marina Legge, Chimes Accountancy Services
Problem: Mark wanted to improve both the quality and quantity of traffic to his website, but wasn’t sure where to start.
Insight: The first step was a keyword analysis to identify the words which people use to search for wedding videography services. These were then used as a basis for the new website copy, which focused on the benefits of Mark’s services rather than its features.
Monthly blogs are written to help Mark’s business stand out in a competitive marketplace and to also ensure his website continues to rank well.
“As a busy filmmaker, finding the time to write blog posts and content can be time consuming and difficult, with Kathryn on board to help has been invaluable. Kathryn always produces researched, relevant and well written content for my business” Mark Shipperley Filmmaker.
Problem: Mark wanted to improve both the quality and quantity of traffic to his website, but wasn’t sure where to start.
Insight: The first step was a keyword analysis to identify the words which people use to search for wedding videography services. These were then used as a basis for the new website copy, which focused on the benefits of Mark’s services rather than its features.
Monthly blogs are written to help Mark’s business stand out in a competitive marketplace and to also ensure his website continues to rank well.
“As a busy filmmaker, finding the time to write blog posts and content can be time consuming and difficult, with Kathryn on board to help has been invaluable. Kathryn always produces researched, relevant and well written content for my business” Mark Shipperley Filmmaker.
“I chose Coppercat Solutions to help with, and steer my (previously) relatively ad hoc, and unfocused marketing campaigns.
Kathryn soon brought about change, and most certainly galvanised my efforts into a coherent and professional strategy for my business.
To her credit Kathryn listens, absorbs and acts. She is both approachable and affable. And, should you need statistics and monthly reports with regard to your campaign activities, you will not be disappointed. Similarly, in my case her strength has been her ability to be scalable yet happy to take on the smallest of tasks should the need arise.
I can testify that Kathryn is my first call when ongoing marketing is needed, and I do not think she will disappoint in current and future commissions.”
Wayne Twitchen Osteopathy
“I chose Coppercat Solutions to help with, and steer my (previously) relatively ad hoc, and unfocused marketing campaigns.
Kathryn soon brought about change, and most certainly galvanised my efforts into a coherent and professional strategy for my business.
To her credit Kathryn listens, absorbs and acts. She is both approachable and affable. And, should you need statistics and monthly reports with regard to your campaign activities, you will not be disappointed. Similarly, in my case her strength has been her ability to be scalable yet happy to take on the smallest of tasks should the need arise.
I can testify that Kathryn is my first call when ongoing marketing is needed, and I do not think she will disappoint in current and future commissions.”
Wayne Twitchen Osteopathy
Problem: As a brand new start-up, Reset Your Health had a great product and website but wasn’t sure about the best ways to drive traffic to the website and convert them into customers.
Insight: Gaining a thorough understanding of the business and its long-term objectives was the first step in producing a comprehensive marketing strategy. The strategy combined a mixture of offline and online activity, which was reviewed after three and then six months to establish which tactics were the most successful for achieving RYH’s long-term goals. The strategy was then adjusted to reflect these findings.
Other marketing support provided includes social media management, website management, providing training courses on SEO and blog writing to interns, writing applications for investment and ‘tarting up’ presentations!
Problem: As a brand new start-up, Reset Your Health had a great product and website but wasn’t sure about the best ways to drive traffic to the website and convert them into customers.
Insight: Gaining a thorough understanding of the business and its long-term objectives was the first step in producing a comprehensive marketing strategy. The strategy combined a mixture of offline and online activity, which was reviewed after three and then six months to establish which tactics were the most successful for achieving RYH’s long-term goals. The strategy was then adjusted to reflect these findings.
Other marketing support provided includes social media management, website management, providing training courses on SEO and blog writing to interns, writing applications for investment and ‘tarting up’ presentations!
Problem: A local design agency wanted to raise their profile on social media and to generate new leads, but they simply didn’t have the time or resources.
Insight: After carrying out a thorough social media audit, a social media strategy was put in place for their four core social media channels – LinkedIn, Instagram, Twitter and Facebook. Regular meetings identify any content to be shared and a series of posts are the approved and scheduled across all the platforms each week. Other appropriate content is shared, commented on and liked.
Two pieces of thought leadership are also written each month, which help drive traffic back to the website.
Problem: A local design agency wanted to raise their profile on social media and to generate new leads, but they simply didn’t have the time or resources.
Insight: After carrying out a thorough social media audit, a social media strategy was put in place for their four core social media channels – LinkedIn, Instagram, Twitter and Facebook. Regular meetings identify any content to be shared and a series of posts are the approved and scheduled across all the platforms each week. Other appropriate content is shared, commented on and liked.
Two pieces of thought leadership are also written each month, which help drive traffic back to the website.
Get in touch
If you would like to know more about how I could help you and your business, please get in touch.
T: 07946 629 296 E: [email protected]